Why Vercel?
Deployment should not be a bottleneck. Vercel removes the friction between writing code and shipping it to users. Push to Git, and your application builds, deploys, and serves globally within minutes. Every pull request gets its own preview URL that stakeholders can review without setting up local environments or waiting for staging deployments.
Vercel's edge network places your application close to users worldwide. Edge Functions run server-side logic without cold starts, and the platform's caching layer handles static assets, ISR pages, and API responses intelligently. The result is consistently fast responses regardless of where your users are located.
As the company behind Next.js, Vercel provides the best deployment experience for Next.js applications. Features like Incremental Static Regeneration, Server Components, and Edge Runtime work seamlessly.
Our Approach
We use Vercel as the primary deployment platform for Next.js projects. Our deployment pipeline integrates with GitHub: feature branches get preview deployments, and merges to main trigger production releases automatically. Environment variables are managed per-environment (development, preview, production) with team-level access controls.
Performance monitoring uses Vercel Analytics and Web Vitals tracking to identify regressions before users report them. We configure custom domains, redirect rules, and security headers through the vercel.json configuration file, keeping infrastructure settings in version control alongside application code.
For projects that need server-side capabilities beyond Edge Functions, we pair Vercel with external services (Supabase, AWS) rather than fighting the platform's strengths.
Real-World Application: PttAVM Clone & Launchly Platform
Both PttAVM Clone and Launchly Platform deploy to Vercel. The deployment workflow demonstrates Vercel's developer experience.
Vercel features we use:
- Automatic preview deployments for every pull request
- Edge caching for static and dynamic content
- Environment variable management
- Web Vitals monitoring
- Custom domain configuration
Deployments complete in minutes, and preview URLs make stakeholder review painless.
View PttAVM Clone → | View Launchly Platform →
When to Choose Vercel
Vercel is the natural choice for Next.js applications, but it works well for any frontend framework with static or server-rendered output. It excels when your team values deployment speed, preview environments, and performance analytics without infrastructure overhead.
Consider alternatives if your application has complex backend requirements that need persistent servers, if you need to run containers, or if your compliance requirements demand infrastructure in specific geographic regions that Vercel does not cover. For purely frontend-focused teams building with modern frameworks, Vercel provides the best developer experience available.
Our Track Record
We deploy the majority of our Next.js projects to Vercel, taking advantage of preview deployments for client review cycles and edge caching for global performance. Our Vercel-hosted applications serve traffic across multiple continents with consistent sub-second page loads. We have configured custom deployment pipelines, monorepo setups, and environment management strategies that keep teams productive from development through production monitoring.
FAQ
Should we use Vercel or AWS? Vercel for frontend applications, especially Next.js. AWS when you need databases, background workers, or complex backend infrastructure. Many projects use both: Vercel hosts the Next.js application while AWS provides backend services.
What are Vercel's pricing tiers? A generous free tier covers personal projects and small teams. Pro tier adds team features and higher limits. Enterprise adds custom contracts, SLAs, and compliance features. Costs scale with usage: compute time, bandwidth, and builds.
Can Vercel handle high traffic? Yes. Vercel's edge network handles significant traffic without configuration. We have deployed applications handling millions of requests. For sustained high traffic, Enterprise tier provides cost predictability and dedicated support.
What about databases with Vercel? Vercel offers Vercel Postgres (powered by Neon) and Vercel KV for simple use cases. For production workloads, we typically use external databases (Supabase, PlanetScale, or AWS RDS) connected to Vercel-deployed applications.
Related Solutions
Vercel deployment integrates with our development workflow:
- Next.js Development - Vercel's primary framework
- React Development - Frontend applications on Vercel
- TypeScript Development - Type-safe deployments
- Startup MVP Development - Fast deployment for early-stage products
- SaaS Development - Vercel as the frontend layer